Kids
Nickelodeon Asia premieres its first Asian show
Localise content or perish. Nickelodeon Asia seems to be following on the dictum with yesterday’s unveiling of the first show it has produced specifically for Asian audiences – Gruff’s Groove Box.
Gruff’s Groove Box debuts on Indian television on 5 November. Launched as a four-episode Nickelodeon Special, it will be aired for half an hour every Monday and Wednesday at 6.00 pm and on Saturday at 5.30 pm.
The kid-centric style Gruff’s Groove Box programme features an interactive claymation dog who will play his and children’s favourite music video, read mails that the show receives from kids and will also interview celebrities.
Nickelodeon Australia’s brainchild Gruff was pick up by Nick Asia and adapted to suit the taste of Asians. Gruff, a Blue Heeler (a cattle dog native to Australia) also has back-up of his in-house band, Kitty Litter, and will be broadcasting from his own studio, the Kennel Club.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
