Kids
Nick US’ education network Noggin celebrates 10 years of ‘Blues Clues’
MUMBAI: US kids channel Nickelodeon has announced that Noggin its commercial-free, educational network for preschoolers goes ‘Blue’ this month.
The network invites American kids and their families to help celebrate the 10th anniversary of Blue’s Clues a show that the broadcaster says changed the way preschoolers watch television.
Throughout this month Noggin will pay tribute to the blue puppy with Blue’s Clues-themed activities at Club Noggin in General Growth (GGP) malls across the US. In addition to appearances by series host ‘Joe’ (Donovan Patton) in select malls. Noggin will also kick off a month-long on-air celebration of Blue’s Clues with a ‘Red, White and Blue’ marathon on independence Day 4 July 2006.
The Club Noggin celebration will lead up to the August anniversary of Blue’s Clues, when Nick Jr. and Noggins will introduce viewers to a new character — Blue’s new brother — on the hour-long movie Meet Blue’s Baby Brother on 6 August on Nickelodeon.
For the first time, the special melds the two worlds of Joe and the classic animated world of Blue’s Clues with the puppets on Blue’s Room. Meet Blue’s Baby Brother will feature a game of Gold Clues as preschoolers help search for Blue’s baby brother and share another milestone with their favourite blue puppy.
Blue’s Clues will take over Club Noggin, the network’s interactive educational in-mall experience for preschoolers and their parents. Participating malls will present special Blue’s Clues-themed activities throughout the month of July. Club Noggin reaches consumers in 78 GGP malls across the US. Blue’s Clues host Donovan Patton is scheduled to appear for “meet and greets” and book readings in New York, Chicago, San Jose, Houston and Dallas. Throughout July, GGP and NOGGIN will also launch “Club NOGGIN On the Go!” a take-away extension of Club NOGGIN’s in-mall experience for parents to help entertain and educate their kids wherever they are.
Club Noggin’s Blue’s Clues educational curriculum will focus on themes from the hit series including:
Letters: Activity to feature the Blue’s Clues book “Alphabet Power”
Numbers: Activity to feature a Blue’s Clues video clip with a corresponding lesson
Shapes: Activity to feature an arts and crafts project — build a sailboat — which mirrors a lesson on Meet Blue’s Baby Brother
Colors: Coloring activity based on Meet Blue’s Baby Brother
The earlier mentioned Red, White and Blue on-air marathon will feature the following Blue’s Clues milestones: the three-part special Meet Joe where Steve goes to college and viewers are introduced to new host Joe, the half-hour special Legend of the Blue Puppy where Blue talks for the very first time; Blue’s 100th Episode Celebration a retrospective look at the first five seasons with Steve, Joe and Blue; and the 90-minute movie Blue’s Big Musical.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
