Kids
Nick UK MD Parkinson joins Disney Asia as senior VP, MD
MUMBAI: Even as Disney India is hiring professionals at all levels to help get its channels off the ground, Disney Asia has announced a top notch appointment – that of a number two to boss Doug Miller for its television unit. Former Nickelodeon UK managing director Nicky Parkinson is the lady who has signed up with the mouse house. She joins Walt Disney Television International (Asia-Pacific) as senior VP and managing director for branded television.
At Disney, Parkinson will oversee the management and development of Disney-branded channels and blocks across the region, outside of Japan. At present, the network operates 10 Disney Channels in Asia, six Playhouse Disney networks and 23 Disney-branded slots.
Parkinson will be based in Hong Kong and as mentioned earlier will report to Walt Disney International (Asia-Pacific) and Walt Disney Television International (Asia-Pacific) executive VP and managing director Doug Miller.
Parkinson was appointed Nickelodeon UK MD in February 2001 where she oversaw its creative, commercial and technical and people strategies across existing and new lines of business. Prior to joining Nickelodeon, she was Turner Broadcasting System Europe Ltd vice president marketing for five years where she was responsible for trade and consumer marketing for Cartoon Network, TNT and TCM in Europe, Middle East and Africa, as well as directing off-channel Development for Cartoon Network Originals in the areas of syndication, video, events, theme parks and licensing and merchandising.
Previously, Parkinson was the board account director at Grey Advertising and Collett, Dickenson, Pearce and Partners and has also worked in Saatchi & Saatchi Advertising as an account manager.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
