Kids
Nick to host birthday bashes for kids every month
MUMBAI: Hardly has the year begun, that action on kids channels has starting hotting up. While last year Cartoon Network announced that it would be organising birthday parties for kids, Nick is now treading the same path.
Starting January, every month through the year, the channel will host a birthday bash for one grand prize winner and friends at a surprise venue.
Celebrating a birthday with Nick ensures goodies that include a special birthday cake, grub, exclusive birthday gifts for the birthday kid and Nick party gifts for all attendees. And to top it all, SpongeBob SquarePants too will drop in for a special appearance.
“Nick’s philosophy is to always put kids first. Recognising that a birthday is a highly anticipated time in every kid’s lives, we’re putting a lot of care and attention into making it an extremely special and memorable event. It’s not only our gift to kids but also a way of getting closer to our target audience in a fun, interactive spirit, in the same vein as our recent school contact programme,” says Nick India vice president and general manager Hema Govindan.
And it’s not just one kid who gets a special Nick birthday. All those who write in to Nick with their names, birth date and residential address and telephone number to birthday@nick-asia.com or to the Nick India postal address will receive a Nick birthday card and also have their names appearing on the Nick birthday scroll.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
