Kids
Nick, MTV Family Group in the US unify magazine division
MUMBAI: US kids broadcaster Nickelodeon and MTV Kids and Family Group have announced several promotions in its ad sales department and a unification of its magazine sales division.
Among the promotions, Jim Tricarico has been named as Nickelodeon senior VP ad sales. Nelson Boyce is now The N VP, ad sales. Noreen Rafferty, Noelle Wojciehowski and Donna Sabino have assumed VP positions within the Nickelodeon Magazine Group. The announcement was made by Nickelodeon and MTVN Kids and Family Group executive VP of 360 Brand Sales Jim Perry for into whom all five positions will continue to report.
In addition, Perry will now lead the ad sales force for Nick at Nite, the night time basic cable network serving Adults 18-49, in addition to the other Nickelodeon/MTVN Kids and Family Group divisions including Nickelodeon, Noggin, The N, Nicktoons Network, Nick Online, Neopets, and emerging and digital media.
Perry says, “As we broaden our reach with parents with initiatives like ParentsConnect.com and the Nickelodeon Family Suites by Holiday Inn, it makes sense to unify our sales team and to add Nick at Nite to our portfolio in order to have a more comprehensive offering for marketers trying to reach all demographics in the kids and parenting space.
“We now have the most effective sales team in the industry to serve our marketing partners with 24-hour programs reaching preschoolers, kids, tweens, teens, parents and families.”
Tricarico is responsible for the television sales of Nick at Nite, Nickelodeon, Nicktoons Network, Noggin and video-on-demand. Perry adds, “Jim knows the advertising sales business inside and out with close to 25 years of media experience under his belt. As we expand beyond kids into the parenting and family market, Jim will serve us well. He has had tremendous success building relationships with new partners and establishing our brand as the primary way for marketers to get their messages to a kids and family audience.”
The Rafferty, Wojciehowski and Sabino promotions institute a merger between the previous advertising sales teams for the individual magazines, into one unified group that sells Nickelodeon Magazine, Nick Jr. Family Magazine and Custom Publishing to marketers. Rafferty assumes the role of Vice President, Associate Publisher of Nick Jr. Family Magazine, Wojciehowski is now Vice President, Associate Publisher for Nick Magazine and Custom Publishing Director for the Nick Magazine Group, and Sabino is Vice President of Strategic Development for the Nick Magazine Group.
Perry says, “Nickelodeon and MTVN Kids and Family Group have been tremendously supportive of the Magazine ad sales business. Both magazines will continue to play important role in our multiplatform efforts to reach kids and families.”
“The promotions within the Magazine Group will unify the sales team, which takes a more client centric approach and allows us to take this business to new heights. Noreen, Noelle, and Donna have proven to be leaders in their respective areas. Working together, they will broaden the opportunities in both magazines for our partners and further our publishing business even more.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
