Kids
Nick Intl acquires the rights to adventure series ‘Trollz’
MUMBAI: Independent children’s entertainment company DIC Entertainment and children’s broadcaster Nickelodeon International have concluded an agreement.
Nick has acquired the rights to the adventure series Trollz.
Nick has acquired the rights for 27 half-hour episodes of the comedy-adventure series which will air in 69 territories including india.
Trollz has been produced in traditional animation. On the show five friends live by the credo Best Friends for Life. The storylines reflect the everyday life of today’s young teens– the trials and tribulations of teenage friendships; and dealing with such issues as popularity, love, loyalty, identity and integrity. While they have real teen issues, they are also interested in fashion, hair, malls, “spell phones,” magic, parties and all the fun that goes with being a teen.
Last year DIC had acquired the worldwide entertainment and licensing rights to the classic, spiky- haired Troll character. The Troll brand has a 50-year-old heritage.
The rollout of Trollz in the consumer products category is part of DIC’s “360 Degree” approach for brand development of the property, which also encompasses an interactive, persistent web community, home entertainment, television, games, music and vigorous pre-teen targetted marketing campaign.
Nickelodeon claims to reach 291.9 million households in 166 territories worldwide through 27 channels, 21 branded programme blocks, and two broadband services across Africa, Asia and the Pacific Rim, CIS/Baltic Republics, Europe, Latin America and the US.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
