Kids
Nick increases its laughter quotient with MTV’s ‘Bakra’
MUMBAI: Nick is now hoping to ride on the success of its sister channel MTV’s much popular show – Bakra.
Starting 5 June, Nick will air Bakra, which is produced by MTV, in the Nick Hahaha comedy block. The Bakra episodes on Nick, chosen from the existing library, have already run on MTV over the last few years.
Bakra will air every weekday at 6.30 pm with repeat telecasts at 9.30 pm. On weekends, the show will be aired as a one-hour specials at 4 pm.
Nick India vice president and general manager Hema Govindan said, “Bakra, whose popularity transcends all ages, will be a valuable addition to our already laugh-riotous Nick Hahaha block, which also includes Kenan & Kel, Drake & Josh and Laurel & Hardy. We’re sure that during summer vacations, Bakra on Nick will keep our young audiences smiling.”
Bakra is a half-hour show sportingly cons and makes ‘bakras’ of unsuspecting people. Host Cyrus Broacha and his team put the regular junta through strange situations with sometimes unexpected – but always hilarious – results, all captured on hidden cameras.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
