Kids
Nick celebrates ‘helper kids,’ launches Halo
MUMBAI: As part of Nickelodeon’s commitment to recognize real kids who are making a difference in the world, the network is launching the Nickelodeon Halo Movement, a new year-round pro-social initiative celebrating kids who are helping and leading others (Halo).
Nickelodeon, an entertainment brand for kids, includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films.
Beginning this month, Nickelodeon is teaming up with longstanding volunteer partners Key Club and DoSomething.org to mobilize kids to participate in service projects, for the opportunity to receive seed grants or scholarship funds for school. WeHALO.com provides information on how to participate in the Nickelodeon Halo Movement and apply for Halo grants through Key Club and DoSomething.org.
As part of the Nickelodeon Halo Movement, Key Club, a student-led volunteer organisation sponsored by Kiwanis International, will provide its members with opportunities to participate in service projects that can be submitted for a chance to receive seed grants to further support their cause. DoSomething.org, the largest tech platform for young people and social change, will select monthly scholarship winners who participate in and complete their campaigns.
On WeHALO.com, the digital hub for the Nickelodeon Halo Movement, users can submit videos, photos or notes showing how they are helping and leading others, for the opportunity to be featured on the site. WeHALO.com also provides tips and information on ways to get involved in the community and allows users to share their halo moments using #WeHALO.
The Nickelodeon Halo Movement builds on the Halo Awards, an annual concert event honoring young community leaders, and The Halo Effect, the 2016 docu-series that gave viewers an in-depth look into the inspirational stories of teens who are eager to share the issues important to them.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
