Kids
Nick Bryant appointed BBC’s South Asia correspondent in Delhi
NEW DELHI: BBC’s Washington correspondent Nick Bryant who will be the organisations’ new South Asia correspondent arrived in the Capital.
Bryant has been at the heart of the BBC’s news coverage in Washington for the last four and half years. He has led the organisations’ reporting on all the major news events during that time including the 9/11 attacks, Bush’s “War on terrorism” and the US elections. He has also reported extensively from Washington on the Whitehouse’s emerging and changing relations with India, Pakistan and the rest of South Asia.
Nick says about the assignment, “So much of my time in Washington was spent covering the reaction there to events in Afghanistan, Pakistan and India, it’s great to get the chance to report from sharp end of those stories. It’s also hard to think of a region where so many of the big geopolitical stories right now have such resonance – from aids to the digital divide, from the war on terrorism to the environment.”
Bryant will take up his post next week. The BBC’s South Asia Bureau Editor Paul Danahar said, “Nick brings to the post the right mix of a regional and global perspective I wanted for this senior position. The BBC is now in 86 per cent of American homes where there is a growing interest in news from India so his presence here will also help us serve that new audience alongside our large existing audiences across South Asia.”
A student of history at the Cambridge University, Bryant did a doctorate on American politics from the Oxford University. A visiting scholar at the Massachusetts Institute of Technology in Boston, Bryant is currently writing a book on the history of John F. Kennedy’s relationship with the civil rights movement for the Yale University Press.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
