News Broadcasting
News18 India leaves rivals behind with top TRPs and a 17 per cent lead
MUMBAI: The ratings are in, and News18 India has clearly won the prime-time war no breaking news ticker needed. According to the latest BARC data (Week 29, 2025), the channel has cemented its top spot in the Hindi news genre, outpacing Aaj Tak by a wide 17 per cent margin in Average Minute Audience (AMA). News18 India recorded a market share of 13.9 per cent with 75,225 AMA’000s, while Aaj Tak trailed with 11.9 per cent and 64,332 AMA’000s. (Source: BARC | Metric: Avg. Weekly AMA’000s | TG: NCCS All 15+ | Period: Wk 29’25, 24 Hrs, All Days | Market: HSM).
These figures reaffirm News18 India’s reign as the most-watched Hindi news channel in the country, a title it has held through a blend of editorial depth, impactful anchors, and an expansive national footprint.
Driving this dominance is a high-octane line-up of anchors including Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, and Aman Chopra. The channel’s programming, especially around major news events, is frequently backed by real-time field reports from its wide network of correspondents, keeping the pulse of the nation at its fingertips.
But it’s not just bodies in the field the backbone is strong in tech and storytelling. With an editorial engine bolstered by cutting-edge presentation and a viewer-first curation strategy, News18 India continues to innovate how news is consumed.
The channel forms the flagship of the News18 Network, India’s largest news network, which boasts 14 regional channels, reaches 26 states, and broadcasts in 15 languages, offering a footprint that few can rival.
In a fiercely competitive news market, News18 India’s latest numbers show that it’s not just breaking news, it’s breaking away from the pack.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
