News Broadcasting
News18 Bangla’s ad campaign sets the stage for upcoming Dashobhuja Awards
Mumbai: News18 Bangla redefined the essence of this festive season with a campaign celebrating the resilience and power of women. Launched during Durga Puja and continuing through the festive season, this initiative highlighted the significance of Nari Shakti beyond the traditional five days of festivities. Every day, viewers were treated to fresh and engaging content that emphasized the significance of women’s strength, weaving stories that resonated deeply with the spirit of the festival.
The campaign aims to draw parallels between the divine strength of Maa Durga and the exceptional spirit of women from various walks of life, emphasizing their strength, resilience, and valuable contributions to society. The campaign featured content that embodied the spirit of Maa Durga in everyday women professionals such as doctors, journalists, advocates, and teachers, who have overcome challenges through their extraordinary efforts. The impactful campaign was also featured in Ads of the World, further showcasing its innovative approach and reach.
The campaign will culminate with News18 Bangla’s upcoming flagship event, the prestigious ‘Dashobhuja Awards’ ceremony, which aligns closely with the campaign’s overarching theme. This event will honour ten extraordinary women from remote areas of West Bengal who have made remarkable contributions without being in the limelight. The awards will recognize the accomplishments of women who have carved their path in their respective fields and achieved significant milestones.
The campaign holds special significance in light of the socio-cultural landscape of West Bengal, where women’s empowerment and gender equality have become focal points. To further amplify the narrative, News18 Bangla has gathered insights from renowned personalities in West Bengal, sharing their thoughts on the impact of the campaign.
Madison World VP Samrat Mukherjee said “This festive season, News18 Bangla’s campaign to celebrate women of all professions is a true tribute to the spirit of Goddess Durga – strength, courage, and resilience! By highlighting the achievements of women in various fields, News18 Bangla is helping to break down barriers and create a more inclusive world. Such campaigns play a vital role in shaping our society by challenging stereotypes, promoting gender equality, and empowering women to pursue their dreams. May this festive season be a reminder that women are the embodiment of Shakti, and their success is worth celebrating!”
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
