iWorld
News: Facebook edges out traditional media, global: 39% & A-Pac: 22%: Ogilvy survey
MUMBAI: Survey findings released by Ogilvy Media Influence’s annual global survey of over 250 reporters and editors finds Facebook to be the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter. The one distinction that stood out was the inverted results between EMEA and Asia Pacific. Carried out by Ogilvy Media Influence team members in 22 offices across North America, EMEA and Asia Pacific, the survey also uncovered that print media is leading the way with successfully adapting in the digital world across all geographies.
“Our survey demonstrates that new technology and digital media advancements are changing how we consume news,” said Ogilvy worldwide chief communications officer Jennifer Risi. “As a news aggregator, Facebook is exposing users to news publications they may not have read otherwise. Brands can now leverage traditional earned media to reach key audiences, that is then further amplified through social media and influencer engagement – with built in audiences – for an effective communications campaign aimed at driving reputation and building influence.”
The 2017 Ogilvy Media Influence global survey also found that digital storytelling and mobile devices are emerging as growth drivers with most journalists [34%] believing that digital platforms – such as live video and podcasts – present the largest growth opportunity for news organizations to reinvent today’s standard industry media model. See infographic.
Additional key findings:
Facebook is the #1 gatekeeper for news [39%], edging out legacy traditional media sources [32%] and significantly outpacing other social networks/digital platforms like Google [15%] and Twitter [4%]. However, on a regional level, we see distinctions in EMEA [60%] and Asia Pacific [22%].
In sum, print media [40%] is viewed as the platform most successful in adapting to the digital world with slight regional differences. North America [45%], Asia Pacific [43%] and EMEA [32%].
Journalists worldwide see digital platforms [34%] and smartphones and/or mobile devices [26%] as avenues to reimagine news reporting in a mobile era. Other burgeoning technologies, like virtual reality [9%] and artificial intelligence [7%] have yet to meaningfully resonate with media.
Mix of earned media [40%], social media [27%] and influencer engagement [13%] is most effective for driving brand reputation and influence across all geographies.
The annual global media survey conducted by the Ogilvy Media Influence staff is quickly becoming an ardent industry resource. The results being unveiled during the 2017 Cannes Lions International Festival of Creativity represent the first half of the survey. Ogilvy will announce results from the second half of the survey later this year.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
