DTH
News Corp. consolidates Latin American DTH operations
MUMBAI: The DirecTV Group and Rupert Murdoch’s News Corporation announced yesterday that they are consolidating their pay platforms in Latin America through a series of deals with Grupo Televisa, Globopar and Liberty Media. Hence, in total, DirecTV is shelling out $579 million in cash for equity stakes in the Sky platforms in the region.
In Brazil, Sky Brasil owned by Globo, News Corp. and Liberty Mediaand DirecTV Brasil will merge and DirecTV Brasil customers will migrate to Sky Brasil. DirecTV will acquire News Corp.’s and Liberty Media’s stakes in Sky Brasil, owning a total of 72 per cent of the merged company. Globo will own the remaining 28 per cent, and will continue to be the lead supplier of Brazilian programming to the platform. The transaction is subject to regulatory approval by the Brazilian government. As of 30 June, 2004, there were approximately 423,000 DirecTV customers in Brazil. Sky Brasil had approximately 806,000 customers, informed an official release.
In Mexico, the DirecTV affiliate Galaxy Mexico will close its operations and sell its subscriber list to Sky Mexico. DirecTV customers in Mexico will be offered the opportunity to migrate to Sky Mexico. The DirecTV Group will acquire News Corp.’s interest in Sky Mexico and jointly with Televisa will purchase Liberty Media’s interest. The merged platform will be 57 per cent owned by Televisa and 43 per cent by DirecTV. As of June 2004, DirecTV Mexico had 266,000 subscribers and Sky had 940,000.
In Colombia and Chile, Sky customers will migrate to DirecTV, with The DirecTV Group acquiring the interests of Globo, Televisa, News Corp. and Liberty Media in Sky Multi-Country Partners. DirecTV will then own 100 per cent of Sky Multi-Country and Sky customers in Colombia and Chile, where Sky has about 89,000 subscribers. The DirecTV DTH platform for Colombia and Chile will also be operated in Argentina, Venezuela, Puerto Rico, the Caribbean and the rest of Latin America, under the newly-created “PanAmericana” platform, added the release.
Following the acquisition of the Sky Multi-Country business, the PanAmericana platform will have approximately 938,000 subscribers.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
