News Broadcasting
News channels hit record viewership in terror week
MUMBAI: As the deadly terror attacks struck Mumbai on 26 November, Indians all over the country stayed glued to news channels. Providing regular updates and a rigorous 60 hours of live TV coverage, the news genre gained immensely during this period.
Hindi news channels occupied 22.4 per cent of the entire TV viewing share for the four days (26 to 29 November) of terror coverage, the highest the genre has ever recorded in Indian television. Hindi general entertainment channels, which enjoy maximum TV viewing, had a share of 19.5 per cent while Hindi movie channels took away a 15.1 per cent share, as per Tam data (C&S, 4+, HSM).
For the week ended 29 November, Hindi news channels have seen a 10 per cent surge in market share to 16.1 per cent, from an average of 6.7 per cent in the prior four weeks (26 October to 22 November).
Hindi general entertainment channels, which were not showing any fresh content due to the dispute between TV producers and workers, were hard hit, with the genre share sliding to 22 per cent for the week, from a previous four-week average of 32.4 per cent.
The high-voltage drama has fetched Aaj Tak the highest number of viewers among the Hindi news channels. Aaj Tak has gained 6 per cent to enjoy a market share of 23 per cent for the week ended 29 November. The next big gainer in the Hindi news genre is Zee News, with a 3 per cent rise to 11 per cent.
In the pack, Star News is at 16 per cent (gained 1 per cent) while India TV and IBN7 has seen no change which stand at 16 per cent and 11 per cent respectively.
NDTV India also remains static at 8 per cent, followed by News24 and Samay both at 4 per cent. Tez has slipped by 1 per cent, DD news, Live India have fallen by 2 per cent each.
In the English news genre, NDTV 24X7, which has gained 5 per cent, has captured the highest market share for the week with 30 per cent (C&S, 15+, All India). Times Now also gained 5 per cent to garner a share of 28 per cent.
CNN-IBN lost in the numbers game, slipping 6 per cent to have a share of 24 per cent. Down the ladder, NewsX gained marginally to have a 9 per cent share among English news channels while Headlines Today fell from 13 per cent to 9 per cent.
News Broadcasting
Senior media executive Madhu Soman exits Zee Media
Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business
NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.
In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.
Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.
During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.
But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.
Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.
His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.
Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.
Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.
