News Broadcasting
News broadcast stuck in time warp, must evolve or die: Sudhir Chaudhary
MUMBAI: News broadcasting hasn’t had a proper makeover in two decades and is paying the price as viewers switch to sexier platforms, claims popular anchor Sudhir Chaudhary. Speaking on a Governance Now podcast with Sri Adhikari Brothers managing director Kailashnath Adhikari, , Chaudhary delivered a blunt diagnosis of the industry’s ailments.
“Least innovation has taken place in the news broadcast industry,” lamented the veteran journalist. “With nearly 400 news channels today, the big 10-15 follow identical breaking news formats with red alerts, similar headlines, and studios where anchors look remarkably alike—debating the same subjects with familiar panellists.”
The industry, he argues, has become obsessed with ratings rather than reinvention. “Experts in newsrooms study TRPs and suggest content creation based on popularity. Ninety-nine per cent of the industry functions in this reactive manner. The industry has lost its way.”
Chaudhary, who boasts 7.9 million followers on X (formerly Twitter), noted a telling shift in viewer language: “Earlier people said they watch me on TV, but now they say they follow me.”
While traditional news outlets flounder, social media influencers are cultivating massive audiences through innovative formats. Unlike cricket—which reinvented itself from five-day tests to T20 spectacles—television news remains trapped in amber, with the same stale formulas recycled night after night.
“Today the consumer has a plethora of available options,” Chaudhary observed. “News is available on WhatsApp, Instagram, Snapchat, television, print and social media. You have to show the same story in different formats, durations and parts on different platforms.”
Looking ahead, Chaudhary—rumoured to be joining the National Broadcaster—says he craves “freedom to create content instead of chasing TRPs” and will seek alliances with social media creators. The message is clear: evolve or become yesterday’s news.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
