News Broadcasting
Network18 to launch News18 Bharat
MUMBAI: Network18 is adding another feather to its cap. The network is all geared up to launch a new Hindi news channel, News18 Bharat, to its bouquet of 20 news channels. According to a source privy to the information, the channel has begun testing but the launch date is still not clear.
Network18, however, denied the development when Indiantelevision.com reached out to the network.
Out of Network18’s portfolio of 20 channels, 14 are regional channels, four are business news channels and the remaining are general news channels. The network already has five regional channels for the Hindi-speaking states—News18 India, CNBC Awaaz, News18 Uttar Pradesh Uttarakhand, New18 Madhya Pradesh- Chhattisgarh and News18 Punjab-Haryana-Himachal.
With New18 Bharat entering the fray, competition in the Hindi news genre is expected to hot up. The channel will be free to air to begin with but may shift to the pay model with 24×7 news programming. The format of the channel will be MPEG4/DVBS2 while the frequency rate is 4035 Hz. The testing of the transmission service has started on Intelsat20 at 68.5 degrees east.
If we have a look at Broadcast Audience Research Council’s numbers in the Hindi news genre, New18 India is in the top-five list in the Hindi-speaking market (HSM U+R) and urban. News18 Bharat is likely to be targeted at rural India.
Recently, Network18 elevated Avinash Kaul as the chief operating officer (COO).
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News Broadcasting
Rajesh Sundaram joins NDTV Profit as senior editor, assignment
The 32-year newsroom veteran has launched channels on three continents and covered everything from 9/11 to South African television
MUMBAI: NDTV Profit has bolstered its newsroom with a hire who has done rather more than most. Rajesh Sundaram, a journalist with over three decades of editorial, managerial and consultative experience across India and international markets, joins as senior editor, assignment, tasked with sharpening the network’s newsgathering and real-time response.
Sundaram’s career reads like a tour of Indian media’s most formative moments. He began at Businessworld in 1994, moved to Zee News as bureau chief across Mumbai and Chennai, then joined NDTV in 2002 as part of its political bureau during a particularly febrile period in Indian politics. A stint as India correspondent for Al Jazeera International followed, where he covered key geopolitical developments and got his first serious taste of the global newsroom.
What sets Sundaram apart, however, is his serial channel-launching habit. At NewsX, he helped get the operation off the ground. At Headlines Today, part of the India Today Group, he served as editor. At News Nation, he helped launch the Hindi news channel and its digital ecosystem. He then crossed continents to lead the launch of ANN7 in South Africa as editor-in-chief, overseeing both television and digital. Back in India, he launched Tamil news channels News7 Tamil and Cauvery News, and later served as principal consultant for the launch of Marathi channel Lokshahi. Most recently, he helped build and lead the Press Trust of India’s video service and content studio, before stints consulting for Business Today and The Himalayan Times.
Rahul Kanwal, chief executive and editor-in-chief of NDTV, left little doubt about what Sundaram is expected to deliver. “The assignment desk is where a newsroom’s intent becomes action,” he said. “Rajesh brings a rare combination of field experience and leadership in building news operations at scale.”
Sundaram has reported from across India and the world, covering elections, civil conflicts, the aftermath of the 9/11 attacks and the 2008 US presidential election.
At NDTV Profit, he will lead the assignment desk, driving editorial coordination and real-time response across markets and breaking developments. For a business news network sharpening its focus on speed and multi-platform delivery, it has hired a man who has built newsrooms from scratch on three continents. The assignment desk is in good hands.
