iWorld
Netflix’s Swati Shetty steps down
MUMBAI: Netflix international originals and acquisitions director for India Swati Shetty has put down her papers after a successful stint of more than two years with the company. Netflix confirmed the development to Indiantelevision.com via email.
Shetty, the lady responsible for Indian content licensing, was based in the US. According to a source, given the increasing importance of India in Netflix’s international business, the company now wants the India content and film acquisition role to be based out of Mumbai. Shetty, however, did not want to relocate. This is her last week in the company, the source further added.
Netflix had opened its India office in Mumbai last year and is now beefing up its team across various verticals like content licensing, production talent and marketing among others.
Over the next few years, the streaming giant intends to benefit from India’s growing video-streaming appetite, targeting the acquisition of 100 million subscribers.
Apart from sprucing up its offering with more locally produced original content, the company is also set to experiment with pricing models.
Last year, the Reed Hastings-led company hired Simran Sethi to serve as creative executive for India and be part of its International Originals Production Group.
Earlier this year, Shrishti Behl Arya was appointed by Netflix as director for international orginals, India.
Shetty, who was among the first executives for India, helped Netflix to increase its Indian content library and acquire original films with hits like Love Per Square Feet, Lust Stories and Rajma Chawal.
Her experience spans two decades. She also worked with Star India, Walt Disney and Balaji Telefilms.
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
