iWorld
Netflix viewing is 6% of Hotstar’s in India: 21st CF CFO Nallen
NEW DELHI: Star India’s parent 21st Century Fox feels that Star’s OTT platform Hotstar future in the Indian market was great and that it has become the `second TV’ in Indian homes that highlights global competitors like Netflix and Amazon have failed to make a dent yet.
According to 21st Century Fox senior EVP and CFO John Nallen, the portable nature of the app (Hotstar on a smart phone) has made people use it as a “second TV”. Similarity of content on traditional TV on Star channels (“we produce 17,000 hours per year of local Indian product”) is what drives the market, ratings and minutes on Hotstar, he added.
Speaking to investors in March 2017, Nallen pointed out that there have been 135 million downloads — “the biggest app download in Indian history”– of Hotstar app and in terms of usage in January 2017, it had eight billion minutes of viewing, “ten times of what it had six months earlier”.
“When I look at the growth of our business, Hotstar is a key piece of it in India, and it also had the opportunity to appeal to the Indian diaspora where we sell our products currently in the US and the UK,” the 21st CF CFO highlighted. At 21st Century Fox, Nallen oversees all of the company’s financial dealings, specifically overseeing capital market and merger and acquisition transactions as well as various corporate-wide operating initiatives.
Asked if Amazon and Netflix impacted the OTT market in India as both were investing heavily, Nallen said, “Netflix, not really. It is six per cent of Hotstar viewing (in India). Amazon is investing significantly in local products, which is in Hindi and local languages.”
According to an official statement from Star earlier this month, Hotstar became the first local service to cross 100 million downloads on the Google Play Store, racing ahead of many other consumer Internet companies in India, including e-commerce services like Amazon India and Flipkart, taxi ride services like Ola, payment apps like Paytm and even news services like Times of India, NDTV and Dailyhunt.
The service also announced recently that it has emerged as the primary screen for cricket extravaganza VIVO IPL 2017 in India’s top cities, especially those with more than a million in population.
Speaking at the CASBAA OTT Summit in Singapore in March, Hotstar CEO Ajit Mohan, without elaborating on exact plans, had asserted the platform wanted to expand to other parts of the globe, adding the model could be “global with mobile viewing and tech at the heart of things.” He did not expand on the territories being targeted for expansion or the investments being made by the company.
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iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
