iWorld
Netflix, UNESCO partner to celebrate India’s diverse cultural heritage
Mumbai: Netflix and UNESCO (United Nations Educational, Scientific and Cultural Organisation) have come together to celebrate India’s rich cultural heritage through the popular animated series “Mighty Little Bheem”. Produced by Green Gold Animation, the series was premiered on the streaming platform in 2019.
Over the next year, Netflix and UNESCO will come up with a series of fun short videos themed ‘One Country, Incredible Diversity’ that will shine a light on India’s cultural journey, including monuments, living heritage, performing arts, social practices, rituals and festivals such as Dussehra, Diwali and Holi.
The short videos to be released on UNESCO New Delhi’s Facebook, Instagram, YouTube and Twitter pages, will demonstrate how cultural history enriches people’s everyday lives by covering everything from food and traditions to languages and storytelling.
The first video was released on 13 August to celebrate the 75th anniversary of India’s Independence (Azadi Ka Amrit Mahotsav), a day that brings the entire country together.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
