iWorld
Netflix to launch original anime series ‘Perfect Bones’ globally
MUMBAI: Netflix has inked a deal with Production I.G that sees the upcoming original Anime series Perfect Bones to premiere only on Netflix. This marks the first ever original Anime title to debut all episodes simultaneously in 190 countries around the world.
Directed by Kazuto Nakazawa, the 12-episode series is set in the future where scientists have tried to create the ‘perfect human’ in hopes of keeping peace in the universe. After nearly achieving their goal through several children, the scientists send their ‘new humans’ for further training where they are kidnapped by an evil organisation set on using their powers to implement their own concept of a new world order.
“We are incredibly excited to work with Production I.G, who have worked on hit series such as Attack on Titan and Psycho-Pass, in bringing one of the most daring new Anime titles produced today to all Netflix members and Anime fans around the world,” said Netflix vice president, international originals Erik Barmack. “In an era where the Internet knows no bounds, we are proud to deliver high quality original Anime to fans all over the world, at the exact same time, no matter where they live whether it be Japan, France, Mexico, the US, and beyond.”
Production I.G president & CEO Mitsuhisa Ishikawa added, “Among all the tv series and films Netflix offers, the titles I personally find the most amazing are Netflix originals. Production I.G is eager to present another impactful title brought through our creators’ passion and imagination. We’re very excited about Perfect Bones!”
This marks a milestone in Anime distribution innovation for Netflix – enabling members around the world access to great stories faster.
iWorld
Prashant Iyer joins Sony LIV as head of marketing
The former Netflix India director grew the streamer’s social following from half a million to 55m
MUMBAI: Sony LIV has poached one of India’s most battle-hardened streaming marketers. Prashant Iyer, who spent nearly eight years at Netflix building its India operation into a social-media juggernaut, has joined the platform as head of marketing.
Iyer leaves Netflix having done rather a lot. He grew the streamer’s India social community from roughly 500,000 followers to over 55m, delivered engagement and organic impressions double those of rivals, and ran more than 250 campaigns across titles, brand and partnerships. In his final role as director, marketing, he sat on the core leadership team credited with driving 15-times revenue and subscription growth over eight years. He also served as the only director-level social leader across Asia-Pacific, a regional mandate that stretched across a 200m-plus follower community.
Before Netflix came Nike, where Iyer spent three and a half years straddling digital brand commerce and key account management, including ownership of Myntra, the brand’s largest digital account in India. Earlier still, Titan Company gave him his first crack at brand and digital marketing.
Sony LIV, which has been muscling for position in an increasingly crowded streaming market, has landed a marketer who knows precisely how to build an audience from scratch and, just as importantly, how to keep it. For a platform still chasing the kind of cultural cachet Netflix India took years to earn, that is not a bad place to start.
