iWorld
Netflix India, Tinder team up for dating reality show ‘IRL: In Real Love’
Mumbai: Dating app Tinder is set to collaborate with Netflix as its official casting partner for the Indian dating reality show titled IRL: In Real Love.
The ongoing July month will see swipe cards appearing in between Tinder members’ stack of potential matches, and if they swipe right on the in-app casting call they will be redirected to a registration page. The applicants have to be single in real life, and need to have an eye-catching Tinder profile to score a chance of being cast for the Netflix show.
IRL: In Real Love is in tune with other Netflix Original shows like Indian Matchmaking, Love is Blind, and Too Hot to Handle. The upcoming show, produced by Monozygotic, is set to woo audiences with a true to its time dating format, the app said in a statement.
“Tinder is thrilled to partner with Netflix to offer this generation’s hopeful romantics a chance to go after a flame that can’t be put out,” said Tinder and Match Group India’s GM Taru Kapoor. “Right from the casting process to its distinctive dating format, this show brings to the table, an opportunity to experience new connections, some heartbreaks, unmatched chemistry and a whole lot of fun. With Tinder’s diverse community of young singletons actively looking for real sparks, this show will provide them with exactly that and more. It’s a perfect match!”
“IRL: In Real Love is an indigenous dating format and the association with Tinder will help us keep it as real as the times today,” shared Netflix India’s director – International Originals, Tanya Bami. “Authenticity is key to any reality series and Tinder will help us find a cast whose preferences and choices will enable us to understand the everyday dating conundrums. We can’t wait for the Tinder members to swipe right for IRL: In Real Love on Netflix!”
iWorld
Rusk Media announces Battleground Season 2 on Amazon MX Player
Fitness reality show returns in April 2026 with bigger challenges and mentors.
MUMBAI: The arena is reopening and this time the competition promises even more sweat, strategy and spectacle. Rusk Media has confirmed the return of its fitness reality format Battleground for a second season, set to stream on Amazon MX Player from April 2026. The announcement follows the breakout success of the show’s debut season, which positioned itself as a high energy blend of sport, strategy and reality television. Season 1 brought together 16 contestants for a 28 day test of endurance and discipline, as aspiring athletes and fitness enthusiasts competed in physically demanding challenges and team based battles.
Divided into four teams, the participants trained under a panel of mentors drawn from the fitness and lifestyle space, with former Indian cricketer Shikhar Dhawan serving as the show’s Super Mentor.
The format quickly found an audience among digital viewers and was listed among the most binged titles on Amazon MX Player. The show also picked up industry recognition, winning the “Most Popular Non Fiction Show” honour at the IWMBuzz Digital Awards 2025.
The first season also drew a slate of brand partnerships, including Honda Bigwing, Charged, American Pistachio Growers, Bigmuscles Nutrition, Ritebite Max Protein, Plix and Sparsh CCTV, highlighting the show’s appeal to brands targeting India’s rapidly growing youth and fitness audience.
For Season 2, the producers say the format will evolve with tougher physical challenges, a sharper competitive structure and deeper mentor involvement while continuing to focus on discovering the next generation of Indian fitness personalities.
Rusk Media, chief executive officer and co founder Mayank Yadav said the first season proved the appetite for competitive fitness storytelling. “Battleground was always envisioned as more than a show. Season 1 demonstrated that there is a massive audience for aspirational fitness competition at scale. With Season 2 we are going even bigger in ambition, intensity and opportunities for contestants and partners,” he said.
Rusk Ads lead Rahul Arora added that the series has also evolved into a strong platform for brand integration and advertiser engagement. “Season 1 showed that Battleground is not just compelling content but a powerful brand ecosystem. As we move into Season 2, we are looking to deepen brand collaborations and build more integrated partnerships,” he said.
With a larger format, an expanding fan base and a new season set to arrive in April 2026, Battleground is positioning itself as one of India’s emerging fitness reality franchises in the digital entertainment space.
