iWorld
Netflix global marketing chief exits
MUMBAI: Netflix global marketing chief Stephen Bruno has exited the company, according to reports. The veteran will join MGM and will be named chief marketing officer (CMO) to advise on both its film and television ambitions.
He’ll work closely with MGM COO Chris Brearton, as well as MGM Worldwide TV Group chairman Mark Burnett — in addition to MGM Motion Picture Group chairman Jon Glickman and TV executive director Nancy Tellem.
Bruno had served as VP creative marketing at Netflix since 2015. There, he executed campaigns for a broad range of original series, including Stranger Things, 13 Reasons Why, Orange Is the New Black, The Crown and Narcos. He also handled Netflix features like Bird Box, Mudbound and To All the Boys I’ve Loved Before, as well as high-volume documentaries and comedy specials. Before heading to the Ted Sarandos-led company, Bruno worked at the Weinstein Company and Miramax Films.
His exit comes within two weeks of the departure of Netflix CMO Kelly Bennett who had been with the streaming giant for over seven years.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
