iWorld
Netflix expands in Europe, brings in two originals, hires 400
MUMBAI: Netflix, the world’s leading global internet TV service, has announced the creation of 400 jobs at its new European customer service hub which opened this week in Amsterdam. Supporting customers across 11 European countries (Belgium, Denmark, Finland, Ireland, Luxembourg, the Netherlands, Norway, Poland, Romania, Sweden and the UK), the multilingual hub will employ initially a workforce of 170, growing to 345 by the end of 2017 and surpassing 400 by the end of 2018.*
Amsterdam is the location also of Netflix’s recently expanded European, Middle East and Africa (EMEA) headquarters, which has doubled its workforce since the beginning of 2016.** More than 120 employees from 18 countries work at the EMEA HQ in business development, marketing, PR, public policy and corporate functions such as finance, legal and recruiting.
The ongoing expansion of Netflix’s workforce in Europe complements the company’s ever-growing investment in European productions (licensed, original and co-productions). Marking the global launch last month of Las Chicas del Cable, Netflix’s first original series from Spain, the company confirmed plans to announce at least six new European original projects before the end of 2017. The first of these, Dogs of Berlin, was announced on 28 April and will be written, produced and shot in Germany before launching in 2018. The second, a new French original called Osmosis, was announced today and is expected to begin production in France in 2018. Netflix has committed more than $1.75 billion to European productions since entering Europe in 2012, including to date more than 90 original productions in various stages of development.
“We are delighted to announce the creation of jobs in Europe and the opening of our new customer service hub in Amsterdam, as well as two new European original series. Europe is a creative centre for great storytelling that resonates around the world and we continue to invest in European content,” said Reed Hastings, Netflix co-founder and CEO.
“The decision by Netflix to add a customer support centre along with its EMEA headquarters in Amsterdam illustrates that our business climate is exactly what leading companies are seeking when investing in their future,” said Jeroen Nijland, Commissioner for Foreign Investment, Netherlands Foreign Investment Agency (NFIA). “The Netherlands’ fast internet speeds, e-commerce strengths and multilingual talent pool make our country a great match for the Netflix expansion to support its rapidly growing European market.”
*Netflix’s new European customer service hub in Amsterdam is the latest addition to the company’s growing portfolio of internal service centers, the others being located in the USA (Salt Lake City and Utah) and Yokohama, Japan.
Netflix’s European original series are available to Netflix’s more than 100 million members around the world and include:
Marseille, Netflix’s first original series from France, now in production for a second season;
the Golden Globe-winning The Crown set in the UK, now in production for a second season;
Las Chicas del Cable, Netflix’s first original series from Spain, launched 28 April and already in production for a second season;
Dark, Netflix’s first original series from Germany, due to launch late 2017;
Suburra, Netflix’s first original series from Italy, due to launch late 2017;
Dogs of Berlin, Netflix’s second original series from Germany, due to launch in 2018; and
Osmosis, Netflix’s second original series from France, due to begin production in 2018.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
