iWorld
Netflix & Dreamworks Animation expand global deal excluding China
MUMBAI: Netflix, Inc. and DreamWorks Animation have expanded their current multi-year deal, making Netflix the global home, outside of China, to a number of new original series for the whole family from the studio. The deal also covers streaming rights to the DreamWorks Animation feature film library.
In addition, the deal extends the rights of current original series for kids from the studio available on the service throughout operating Netflix markets as well as expanding to include second window rights for the series everywhere around the world, outside of China. Series include The Adventures of Puss in Boots, Dinotrux, Dragons: Race to the Edge, among others.
Starting in 2016, Netflix will launch several new series from DWA, including a reimagining of Voltron, and the new series, Trollhunters, from master storyteller Guillermo del Toro, who will unleash a new, fantastical world wrapped around two best friends who make a startling discovery beneath their hometown.
Over the term of the new agreement, a number of new original series will be developed and produced by DreamWorks Animation for Netflix, based not only on recent and upcoming feature films from the studio, but also on other classic IP.
“DreamWorks Animation is synonymous with great storytelling that families around the world enjoy. It’s with great pleasure that we expand on an already successful relationship with DreamWorks Animation to bring more premium kids and family television to Netflix members globally,” said Netflix vice president of original series Cindy Holland.
“This agreement adds to the incredible foundation we’ve built together with Netflix over a number of years across both film and television. We are proud to work closely with Netflix to continue delivering high-quality programming to audiences around the world,” added DreamWorks Animation president Ann Daly.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
