iWorld
Netflix and Supercell partner for Clash of Clans animated series
MUMBAI: Netflix is about to turn your village raid into a full-blown series binge. The streamer has teamed up with mobile gaming giant Supercell to bring Clash, an animated series based on the runaway hits Clash of Clans and Clash Royale. No, this isn’t a drill—nor is it a poorly-timed Hog Rider charge.
Currently in pre-production, Clash will be helmed by Fletcher Moules, the wizard behind Supercell’s viral YouTube shorts. With Moules as showrunner and Ron Weiner (of Silicon Valley, 30 Rock and Futurama fame) penning the scripts, the show promises a blend of explosive action, tongue-in-cheek humour, and yes—immaculate Barbarian moustaches. Vancouver-based Icon Creative Studio is handling animation duties.
The storyline? Classic underdog chaos. A plucky but clueless barbarian finds himself forced to rally a band of misfits—wizards, archers, and goblins galore—to protect their village while navigating the hilariously absurd politics of war.
Supercell head of film & TV Curtis Lelash said: “We’re thrilled to be working with Netflix and this creative team to bring the world of Clash to life. Think epic battles, immaculate Barbarian mustaches, and the kind of humor our players know and love. They’ve been asking for a Clash series forever, and we’re beyond excited to finally say: it’s happening!”
Netflix’s veep of animation series John Derderian added: “Clash has been a global gaming phenomenon for over a decade—filled with humor, action and unforgettable characters perfect for an animated series adaptation. Working with the incredible team at Supercell, Fletcher Moules and Ron Weiner, we’re bringing all the fun, chaos and spirit of the world of Clash to life in a whole new way. We can’t wait for fans—old and new—to experience the mayhem.”
With over four billion downloads and 180 billion hours of gameplay under its belt, the Clash universe isn’t just mobile—it’s momentous. Netflix has a track record of turning fan favourites into cult classics (Arcane, Blue Eye Samurai, Sonic Prime), and this latest drop could well be its next tower-toppler.
No release date yet, but fans are already hoarding hype like Dark Elixir. One thing’s for sure: mobile mayhem just levelled up.
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
