e-commerce
Neha Bhise appointed as assistant vice president marketing at Nykaa
MUMBAI: Neha Bhise has jumped ship to Nykaa, taking charge as assistant vice president of marketing at India’s beauty and fashion juggernaut. The move marks a strategic coup for the e-commerce platform as it battles to stay ahead in an increasingly crowded market.
Bhise arrives from Reliance Brands Limited, where she spent three and a half years as lead for marketing and public relations, honing her chops in the luxury retail trenches. Before that, she clocked seven years at Disney Star, crafting marketing communications and content strategy for general entertainment channels and Hindi movies, a proving ground that sharpened her instincts for mass-market appeal.
Her career spans the full spectrum of brand-building. Earlier stints include assistant manager for brand solutions at NDTV, account manager at Radio Mirchi, and roles in sales at Parle Agro and Trackon Telematics. It’s a CV that blends media savvy with boots-on-the-ground commercial grit.
For Nykaa, the appointment signals intent. As competition intensifies from both legacy retailers and digital upstarts, Bhise’s blend of entertainment marketing muscle and luxury retail polish could prove the secret sauce. The pressure’s on, and the clock’s ticking.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
