e-commerce
NDTV’s e-commerce venture Indianroots.com raises Rs 32 crores
MUMBAI: NDTV’s e-commerce venture IndianRoots.com has received fresh funding of approximately Rs 32 crore ($5 million) from Jaipur-based KJS Group, which in turn values the firm at Rs 545 crore ($85 million).
The company, which falls under NDTV Ethnic, will use the funds to scale up the portal’s logistics and delivery mechanisms, and expand its marketing activity with the aim to be the market leader in Indian fashion in the year ahead.
Launched in mid-2013, Indianroots.com showcases more than 100 designers and over 700 brands on its curated online marketplace. It has a worldwide customer base, with India and USA being the largest markets.
“With the fresh investment in the business and the complete backing of the NDTV Group, IndianRoots will be able to push harder in achieving its plans for the year. We look forward to our partnership with the KJS Group in strengthening the IndianRoots venture,” said NDTV co-chairperson Prannoy Roy.
NDTV Ethnic achieved gross merchandise value (GMV) of Rs 61 crore in the year ending 31 March, 2015, which was a twelvefold jump over the previous year.
Speaking about the company’s investment, KJS Group chairman Kamaljeet Singh Ahluwalia and director Karanpal Singh said, “Given our interest in the e-commerce sector, partnering with a respected and credible organisation such as NDTV was the obvious choice for us. Given the clear positioning of IndianRoots and its achievements in the Indian fashion domain, we are confident that the business has a great growth story ahead.”
e-commerce
Flipkart cuts around 300 jobs in annual performance review
E-commerce giant trims ~1.5 per cent of workforce as IPO preparations continue.
MUMBAI: Flipkart just gave performance the pink slip because when the annual review bell rings, even the biggest cart sometimes needs to lighten its load. Flipkart has let go of approximately 300 employees as part of its annual performance management cycle, Moneycontrol reported on 7 March 2026, citing people familiar with the matter. The exits represent roughly 1.5 per cent of the company’s total workforce of around 20,000 people across its businesses.
The move follows Flipkart’s standard practice of asking employees placed in lower performance bands to leave during yearly reviews, a process the company has carried out periodically in recent years. A similar exercise in early 2024 saw around 1,000 employees (nearly 5 per cent of the workforce) exit.
The latest round comes amid Flipkart’s continued push for operational efficiency and cost discipline, mirroring broader trends across the Indian startup ecosystem where funding slowdowns have shifted focus toward profitability.
The development also arrives as Flipkart advances preparations for a potential domestic IPO. The company has held early discussions with investment banks including Goldman Sachs, Morgan Stanley, JP Morgan and Kotak Mahindra Capital to explore feasibility. Industry sources indicate a possible listing timeline of late 2026 or early 2027, though the final size and schedule remain undecided.
In December 2025, Flipkart received National Company Law Tribunal approval to shift its holding company domicile from Singapore back to India. a key regulatory step that simplifies the group structure ahead of a public market debut.
Controlled by Walmart, Flipkart remains one of India’s largest e-commerce platforms, locked in fierce competition with Amazon. In a market where every rupee counts and every headcount is scrutinised, the latest cuts aren’t just housekeeping, they’re part of a bigger balancing act between growth ambitions and the road to listing.
