News Broadcasting
NDTV ventures into media education biz
MUMBAI: Following on the steps of other media houses like Aaj Tak, Times and Zee, NDTV is foraying entering into the education business space with ‘NDTV Broadcast Training Programme’. The company has join hands with Macaw, the advertising and marketing solutions providing entity of the INCL (India Mews Communications Ltd) Group as the communication agency for creative and media buying services in introducing the broadcast training programme.
The company is firm that the association of faces like Pronnoy Roy, Barkha Dutt, Vinod Dua and Pankaj Pachauri along with NDTV credits, will add mileage to their programme thereby drawing in large number of candidates.
The eligibility criteria to apply to the programme is that one should be graduate and below 27 years of age. The first batch will be started from March second from July. The course curriculum, it claims, is career oriented and focuses to groom the aspirants with both theoretical and practical aspects of broadcast media.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
