News Broadcasting
NDTV ventures into media education biz
MUMBAI: Following on the steps of other media houses like Aaj Tak, Times and Zee, NDTV is foraying entering into the education business space with ‘NDTV Broadcast Training Programme’. The company has join hands with Macaw, the advertising and marketing solutions providing entity of the INCL (India Mews Communications Ltd) Group as the communication agency for creative and media buying services in introducing the broadcast training programme.
The company is firm that the association of faces like Pronnoy Roy, Barkha Dutt, Vinod Dua and Pankaj Pachauri along with NDTV credits, will add mileage to their programme thereby drawing in large number of candidates.
The eligibility criteria to apply to the programme is that one should be graduate and below 27 years of age. The first batch will be started from March second from July. The course curriculum, it claims, is career oriented and focuses to groom the aspirants with both theoretical and practical aspects of broadcast media.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
