News Broadcasting
NDTV turns profitable in Q3 on back of digital gains and cost tightening
MUMBAI: News broadcaster New Delhi Television Ltd (NDTV) has turned profitable in the fiscal-third quarter due to gains from digitisation and internal cost controls.
The company posted a small profit in the three-month period ended 31 December against a loss a year earlier, as cost reduction outstripped fall in income.
NDTV earned a profit of Rs 23 million in the third quarter ended against a net loss of Rs 23.9 million a year ago.
NDTV’s total income from operations in the third quarter was Rs 967.7 million, down 4.9 per cent from Rs 1.07 billion a year earlier. Its total expenses for the third quarter fell 8.13 per cent to Rs 912 million from Rs 992.7 million a year earlier.
The news broadcaster cut sharply expenses in marketing, distribution and promotions. The broadcaster spent Rs 160.4 million on marketing, distribution and promotions in the third quarter, down 41.91 per cent to Rs 276.1 million a year earlier.
For the nine months ended 31 December, NDTV’s net loss widened significantly to Rs 356.7 million from Rs 32.8 million a year earlier, while total income for the period was Rs 2.58 billion, 7.8 per cent lower than Rs 2.79 billion a year earlier.
On a consolidated basis, NDTV reported a profit of Rs 148.7 million in the third quarter against a loss of Rs 60.5 million a year earlier. Its total income for the third quarter was flat at Rs 1.3 billion compared with Rs 1.27 billion a year earlier.
In a statement, NDTV said “Profit this quarter is a result of gains from digitisation and internal cost controls.”
A buoyant NDTV CEO Vikram Chandra said, “Yes, it’s been a good quarter. It comes on the back of cost rationalisation and by streamlining the business. Also, the benefits of digitisation are starting to flow.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
