News Broadcasting
NDTV tops Reuters Institute’s digital news report 2024
Mumbai: NDTV further cementing its position as the pioneer in Indian broadcasting achieved a significant milestone leading in offline and online reach as per the latest Digital News Report 2024 by the Reuters Institute at the University of Oxford. The study showed NDTV ranked highest in weekly reach for both offline (TV, Radio & Print) and online news consumption among the young, urban audience in India.
The report revealed that NDTV’s 24-hour TV news channels lead the offline segment with 32 per cent of respondents indicating weekly usage. Notably, 18 per cent of respondents watch NDTV at least three days per week. This consistent viewership underscores NDTV’s reputation as a trusted news source in the competitive media landscape. In the online domain, NDTV continues to dominate with a 27 per cent weekly usage rate. In addition, 17 per cent of respondents reported using NDTV online at least three times a week. These figures reflect NDTV’s successful digital strategy and its appeal to a tech-savvy audience that relies on the internet for their news consumption.
“NDTV has pioneered insightful news reportage. Being at the top of the chart yet again in the prestigious Reuter’s Institute Digital News Report, 2024 is more than a feat; it demonstrates our unwavering commitment to quality journalism. NDTV’s team of fearless journalists will continue to report powerful stories with unflinching integrity.” NDTV Network – CEO and editor-in-chief Sanjay Pugalia.
The Reuters Institute study (Source: https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2024/india) offers a snapshot of NDTV’s weekly usage within the country’s vast and diverse media market, indicating the network’s strong presence and influence among this key audience segment. NDTV has remained the go-to platform for many during major headline events of 2023, spanning from global happenings to domestic events. NDTV’s ability to maintain high reach across both its traditional and digital platforms demonstrates the brand’s adaptability and commitment to delivering quality journalism.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
