News Broadcasting
NDTV to reduce workforce by up to 25%
MUMBAI: NDTV Group is undertaking measures to prune its workforce by up to 25 per cent in a bid to bring down costs and improve profitability. The move is a part of turnaround plan that was tabled a few months ago. A part of this plan was implemented in the last quarter and included the much-noted move to new technologies, including to mobile journalism.
The media company has pointed out that reporters across the country are now using mobile phones for the most efficient delivery of breaking news.
“The strategy we are adopting calls for a far leaner operation, which will feed only our core business: our English and Hindi news channels, and NDTV Convergence and its digital teams that run our news and other apps and websites,” NDTV’s release to the BSE stated.
As a result, the company will minimise all ancillary businesses that NDTV had expanded into over the last few years. “Given our reprioritisation, our workforce has to be altered too. Over the next month, we are considering reduction of the workforce by up to 25 per cent,” the release added.
When we reached out to NDTV, they declined to comment on the release.
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News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
