News Broadcasting
NDTV to launch MetroNation Chennai on 16 May
MUMBAI: The recession may have sucked profitability out of NDTV Ltd, but it has not stopped the Prannoy Roy-promoted company to go ahead with the launch of MetroNation Chennai with The Hindu Group as a joint venture partner.
The channel will, after much delay, finally launch on 16 May. Says NDTV MetroNation CEO Rajiv Lulla, “MetroNation Chennai had a soft launch on 5 May. We will officially launch the channel on 16 May.”
NDTV has signed up with several multi-system operators (MSOs) including SCV and Hathway Cable & Datacom to distribute the channel. Says Lulla, “We are in talks to make the channel available on Sun Direct and Tata Sky as well.”
As for the content, the channel will have seven and half hours of live news during prime time. Features like I Spy With My Digital Eye, Worked Out Victim, Unclocking Life and Big Pic will take up the remaining hours.
MetroNation Chennai has 118 employees and hopes to capitalise on the brand strengths of The Hindu and NDTV.
Meanwhile, MetroNation Delhi, which has frozen fresh content, is readying for a revival. “We will be reviving MetroNation Delhi by end of July. It is by then that we will start hiring for the channel once again,” avers Lulla.
The channel has stopped live broadcast of news completely and is airing old shows. Says Lulla, “While it is true that there is no fresh content on MetroNation Delhi, we are still running news tickers.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
