News Broadcasting
NDTV to expand documentary slot from mid-March
NEW DELHI: NDTV 24X7, which had commenced a weekly half-hour slot for short films after it entered into a partnership with the Prasar Bharati-supported Public Service Broadcasting Trust (PSBT) last month, has now decided to increase the telecast of documentaries from mid-March.
At present, NDTV telecasts the short and reality films each week on its flagship channel NDTV 24×7 as part of the series Documentary 24×7, every Thursday at 9:30 pm and repeated on Sundays at 1:30 pm.
NDTV Producer Gunjan Jain – who recently attended the Mumbai International Film Festival for documentary, short and animation films to scout for good films – told indiantelevision.com that the half-hour and one hour slots may be alternated depending on the length of the films received by the channel for telecast.
She also clarified that though the initial agreement had been with PSBT, the channel was also prepared to telecast documentaries by other producers. She had seen some good films in Mumbai and submitted her report to the channel.
According to a PSBT spokesperson, the partnership provides an ideal platform for the exploration of myriad issues that these documentaries deal with, and for enhancing the viewership of powerful and insightful content. The effort will go a long way in creating and encouraging a public culture of documentary appreciation and engagement.
Renowned filmmaker and PSBT Chairperson Adoor Gopalakrishnan said, “We welcome exposure for the excellent films produced by PSBT on a private commercial channel. With the terrible decline in the standards of commercial television, this is a very praiseworthy effort by NDTV. Our films are produced by independent filmmakers, most of them young, partially funded by Doordarshan. The future for public broadcasting lies in efforts such as these that demonstrate the potential of public-private partnerships.”
PSBT is a non-profit trust that represents the confluence of energies to foster a shared public culture of broadcasting that is exciting and cutting edge. PSBT’s pioneering work revolves around the creation of independent films that are socially responsive and representative of democratic values. It seeks to situate a new vocabulary and activism at the very heart of broadcasting in India and this endeavour will open up new spaces for engagement with the form and content of documentary films in the mainstream public media.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
