News Broadcasting
NDTV to be available on Sri Lanka’s DTH platform
MUMBAI: NDTV 24X7 has entered into a distribution deal with Dialog TV, a direct-to-home (DTH) service provider in Sri Lanka. It is the only Indian news channel to be available on the Sri Lankan DTH platform.
With this tie-up, NDTV’s global presence now extends to regions across the world which includes UK, US, Canada, across the Middle East, South Africa, Australia-New Zealand and neighbouring South Asian countries.
NDTV’s vice president dstribution and affiliate sales Rahul Sood said, “We’re confident that 24×7 will be an important source of information and this partnership is in line with our efforts to reach out to our South Asian viewers.”
“This agreement with NDTV underscores our continued commitment to add the very best to Dialog TV’s growing portfolio of channels. Our mandate is to deliver the most comprehensive range of news, knowledge and entertainment-based programming, and with the addition of NDTV to our sterling line up of news channels, we guarantee that our customers will receive up-to-the-minute and relevant news from our home region,” said Dialog Telekom general manager sales and marketing Nushad Perera.
Dialog Television (Private) Limited, a subsidiary of Dialog Telekom PLC, operates Dialog Satellite TV, supporting a broad array of over 40 international channels including BBC, HBO, Cinemax, AXN, ESPN, Ten Sports, Discovery Channel, MTV (Music Television) and Cartoon Network, in addition to other Sri Lankan television channels.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
