News Broadcasting
NDTV teams up with Mobilewebsurf to provide content on mobile
MUMBAI Silicon Valley based technologies major Mobilewebsurf and Indian news broadcaster NDTV have teamed up to provide content to mobile devices across the world.
According to a Mobilewebsurf press release, mobile phones and other handheld device users will be able to download NDTV content onto their wireless devices with help of this tie up. The consumers can pay by debit or credit card through Mobyapps.com, a mobile portal owned by Mobilewebsurf.
The service is focused on providing the latest Indian news, current affairs and infotainment to Indoethnic and Indocentric wireless users around the globe. NDTV content , says the release, made available will include voice, text and images and will progressively include more advanced broadcast quality content as well.
Commenting on this launch, Mobilewebsurf CEO Sanjay Sinha said, “This alliance is based on the powerful capabilities of our Mobile World Cruiser application and NDTV’s leadership in Indian news broadcasting. We believe this will become a huge success.”
Says NDTV director KVL Narayan Rao, “We are very happy to enter into a tie up with Mobilewebsurf to make our content available to our audiences across the world. As a news broadcaster, we want our audiences to stay with us all the time, everywhere. This service would go a long way towards fulfilling this objective.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
