News Broadcasting
NDTV, Taboola ink 5-year deal worth more than Rs 300 crores
MUMBAI: In the latest evidence of the unparalleled market leader position of NDTV Convergence, the company has struck an unprecedented five-year deal with Taboola, the world’s largest content discovery platform.
The five-year deal ties NDTV Convergence exclusively to Taboola and involves a minimum guarantee of more than INR 300 crores for NDTV Convergence, making it one of the largest deals not just for digital content but for the media space in its entirety.
“Like NDTV, Taboola operates with the user at the centre of its universe which is what makes this such a natural fit,” said NDTV Group CEO Suparna Singh. “Taboola’s energy and innovation allow us to enlarge our own goals; we share their pride and excitement in learning, redefining, and then recreating all over again. And this deal proves that Brand NDTV remains unchallenged and the go-to for world-class companies.”
The new partnership is vastly north of the last NDTV-Taboola arrangement that lasted three years and was worth INR 100 crores based on traffic projections.
NDTV.com has 200 million uniques (source: Google Analytics, October 2018), making it India’s largest news website and the 23rd-largest in the world, ahead of Washington Post, Huffington Post and others (source: Similar Web, Unique Visitors for News and Media Category, October 2018).
This is the largest deal that Taboola has ever signed in the APAC region. Taboola uses its presence on sites like NDTV to recommend content from across the internet to the audience and to offer highly-personalized native advertising.
“The growth of the mobile internet in India is skyrocketing, and with over half a billion smartphone users, its mobile adoption is second only to China. Mobile users are continually looking for those “moments of next,” and publishers such as NDTV are well positioned to deliver a dynamic, personalized content experience to their readers,” said Taboola founder and CEO Adam Singolda. “We are humbled that NDTV, our oldest and largest partner in India, has made a long-term, five-year commitment to joint innovation in this most exciting market.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
