News Broadcasting
NDTV revamps its branded content unit as NDTV Brand Studio
Mumbai: As part of its vision for growth, NDTV has rebranded and revamped its branded content unit as NDTV Brand Studio.
NDTV Brand Studio will deliver a comprehensive suite of customised content solutions for brands across various sectors, covering every aspect of the value chain – from content ideation and production to amplification. The studio’s approach is to deliver very focused IPs with complete content solution specially designed to address or solve for a particular market need.
“As brands navigate an increasingly dynamic, digital-first world, they need partners who can help craft narratives that reach and engage audiences in a meaningful, differentiated way,” said NDTV Brand Studio revenue head Gaurav Dewani “With NDTV Brand Studio, we’re thrilled to provide a creative hub where brands can create decisive messaging through NDTV’s journalistic excellence and deliver impactful branded content experiences”.
The studio is powered by a team of branded content specialists and seasoned journalists with deep roots in NDTV’s legacy of social campaign and high-impact initiatives.
In the last one year alone this team has added over 12 new IPs, and delivered over 300 hours of tailored content for clients across industries through IPs ranging from Banega Swasth India, Samarth by Hyundai, Usha Kushalta Ke Kadam, Protinex Protien Abhiyaan to NDTV Indian of the year, India Sustainability Mission, NDTV Infrashakti Awards, and the NDTV World Summit.
News Broadcasting
Mihir Bhatt appointed as chief content officer at News18 Studios
The media veteran brings two decades of experience across television, digital and radio to one of India’s biggest broadcast networks, Disney+ Hotstar, Discovery+
NEW DELHI: Network18 has a new strategist in the building. Mihir Bhatt, one of Indian media’s more versatile operators, has joined News18 Studios as chief content officer, stepping into a role that will see him shape content strategy, build multi-platform properties and drive brand partnerships across the network.
Bhatt brings more than two decades of experience spanning television, digital and radio, with a track record of doing something rare in Indian media: combining editorial ambition with hard commercial results. At Times Network, where he served as managing editor and chief business officer of Times Influence, he built one of the industry’s more respected content studios, launching marquee properties such as the India Economic Conclave, the Times Now Summit and Leaders of Tomorrow. He also pushed the network into premium OTT territory through tie-ups with Disney+ Hotstar and Discovery+.
His resume stretches well beyond the studio. Bhatt has led Global Investor Summits for multiple state governments, worked alongside the World Economic Forum and played a pivotal role in launching the Indian Pickleball League. Earlier, as editor of Zee Business, he pioneered investor education initiatives that are still cited as industry benchmarks.
At News18 Studios, Bhatt will report to chief executive S Shivakumar and will oversee the studios execution vertical alongside revenue verticals covering emerging markets and campaigns. Sidharth Saini, Hemanth Kumar and Nimar Sarkaria will work under him.
Rahul Joshi, managing director and editor-in-chief of Network18 Group, made the announcement in an internal communication. “Mihir’s ability to build enduring brands, foster strategic partnerships and navigate a rapidly evolving media landscape will be instrumental as we continue to strengthen our position and explore new avenues of growth in the Studios business,” Joshi said.
In a media industry lurching between disruption and reinvention, Network18 has bet on a man who has spent two decades thriving in exactly that chaos. Whether he can do it again, at greater scale, is the question worth watching.
