News Broadcasting
NDTV revamps its branded content unit as NDTV Brand Studio
Mumbai: As part of its vision for growth, NDTV has rebranded and revamped its branded content unit as NDTV Brand Studio.
NDTV Brand Studio will deliver a comprehensive suite of customised content solutions for brands across various sectors, covering every aspect of the value chain – from content ideation and production to amplification. The studio’s approach is to deliver very focused IPs with complete content solution specially designed to address or solve for a particular market need.
“As brands navigate an increasingly dynamic, digital-first world, they need partners who can help craft narratives that reach and engage audiences in a meaningful, differentiated way,” said NDTV Brand Studio revenue head Gaurav Dewani “With NDTV Brand Studio, we’re thrilled to provide a creative hub where brands can create decisive messaging through NDTV’s journalistic excellence and deliver impactful branded content experiences”.
The studio is powered by a team of branded content specialists and seasoned journalists with deep roots in NDTV’s legacy of social campaign and high-impact initiatives.
In the last one year alone this team has added over 12 new IPs, and delivered over 300 hours of tailored content for clients across industries through IPs ranging from Banega Swasth India, Samarth by Hyundai, Usha Kushalta Ke Kadam, Protinex Protien Abhiyaan to NDTV Indian of the year, India Sustainability Mission, NDTV Infrashakti Awards, and the NDTV World Summit.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
