News Broadcasting
NDTV plans to launch MetroNation Chennai in April
NEW DELHI: NDTV is readying for the launch of MetroNation Chennai in April while cutting costs in MetroNation Delhi to keep losses in check amid an economic downturn.
Jennifer Arul is the managing editor of the channel. “We have already hired about 100 people and will be launching MetroNation Chennai in April,” says NDTV MetroNation CEO Rajiv Lulla.
As reported first in Indiantelevision.com, NDTV will launch the Chennai city-centric channel through a joint venture company with the Hindu Group where it will hold 51 per cent stake.
So what led to the delay when the channel was supposed to launch last year? “There were licence issues and it took us time arranging for everything,” says Lulla.
Meanwhile, NDTV has scaled down the operations of MetroNation Delhi by axing jobs and reducing fresh programming on the city-specific channel for Delhi and the National Capital Region (NCR). The channel has converted its mobile studio, ‘The Metronation Bus,’ into a mobile election studio to be used by the two sister news channels, NDTV 24X7 and NDTV India.
“MetroNation is a resilient and nimble channel. We are cutting costs and will hire people when the time is right,” says Lulla.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
