News Broadcasting
NDTV partners with Google leverages data to drive +24 per cent new user growth
Mumbai: NDTV news platform, has achieved remarkable success through its innovative partnership with Google, focusing on real-time data insights to refine its content strategy. Recognising the limitations of traditional engagement measurement tools, NDTV went on a mission to develop a data-driven framework aimed at improving the quality and engagement of its published content. This collaboration led to the implementation of a machine learning-based process that allowed NDTV to accurately identify high-performing articles and those needing refinement. By leveraging real-time insights, editors could strategically focus on topics and formats that garnered the highest viewership, optimizing the content strategy to meet audience demands more effectively.
Within the first quarter of deploying this framework, NDTV witnessed substantial growth. New User Growth increased by 24 per cent, Page Views moved up by 12 per cent, Average Session Duration extended significantly and Bounce Rate improved by 3.7 per cent. These metrics underscore the success of NDTV’s new strategy in attracting and retaining a larger audience, marking a significant milestone in its digital transformation journey.
NDTV executive director Senthil Chengalvarayan stated, “NDTV is synonymous with trust and excellence in journalism. Our dedication to outstanding content is unwavering. To further enhance our standards, our editorial teams developed a cutting-edge Newsroom Quality Index. Leveraging Google products and other databases, this tool provides near real-time insights, enabling us to continually refine and optimize our articles for greater impact and audience engagement.”
This initiative not only highlights NDTV’s commitment to journalistic excellence but also showcases the transformative impact of data and machine learning in enhancing content quality and user engagement. The partnership with Google has bolstered NDTV’s digital content strategy, driving significant improvements in website traffic and viewer engagement. (Case Study: https://newsinitiative.withgoogle.com/en-gb/resources/stories/ndtv-leverages-data-and-ml-to-drive-24-new-user-growth/)
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
