News Broadcasting
NDTV, Nirmal Lifestyle launch Fit India movement
MUMBAI: NDTV and Nirmal Lifestyle have launched the “Fit India Movement”, a deal brokered by Total Sports Asia. This is a long-term campaign to change the way India thinks about fitness and inspire Indians to become a healthier nation, the company said.
The mission of the campaign is ‘Marks for Sports‘, which aims to develop fitter, active and healthier lifestyles for the youth of today. The core belief of this campaign lies within the premise that if schools and more importantly, different boards of education include Sports as a part of the main curriculum, then parents, as well as children, will devote more time to sports, setting them on the path of a lifetime of fitness.
To launch the initiative, development and campaign ambassador Ranbir Kapoor joined NDTV chairman Prannoy Roy and Nirmal Lifestyle chairman and MD Dharmesh Jain in New Delhi. Also present at the launch were former cricketer MAK Pataudi, Olympic boxer Vijender Singh, India‘s Football Captain Baichung Bhutia, Commonwealth Games Gold Medallist Gagan Narang and seven times World Billiards and Snooker Champion Pankaj Advani.
The year-long ‘Marks for Sports‘ campaign aims to reach out to policy and decision makers across the country with a series of activities. These will include special televised debates and discussion programmes with the campaign ambassador, televised interactive ground activities with sportspersons and children and a signature drive asking for policy changes with pledges for donations and equipment. Also included will be a school connect program, to motivate and encourage students and their parent to accept Sports as part of the main curriculum.
TSA Group CEO Marcus Luer said, ” Marks for Sports has the potential to kick off a sports revolution in India as it‘s targeted at the three most important constituents who decide a young Indian athlete‘s development: relevant Indian legislative authorities , school authorities and most importantly parents.”
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
