News Broadcasting
NDTV launches two new channels on Virgin cable in UK
MUMBAI: New Delhi Television Ltd (NDTV) has launched two channels on UK based telecommunication mass media company Virgin cable.
The company informed BSE that the company has launched its Hindi news channel NDTV India in the UK. Along with the news channel a subsidiary of the company, NDTV Lifestyle Limited, has launched an Indian food channel ‘NDTV Spice’ on Virgin’s cable network.
NDTV has a portfolio of three channels, including NDTV 24×7, NDTV India and India’s first ever 2-in-1 channel NDTV Profit-NDTV Prime (business news and infotainment). The channels target the global Indian with news.
NDTV has a roller-coaster ride as a media company-turned-broadcaster in the last over 25 years.
Last week, the income tax appellate tribunal (ITAT) ruled in its favour on tax matters related to assessment years 2007-2008 and 2008-2009 that had created a controversy.
The company has been caught up in a legal tangle with the income tax department for some time. The ITAT said that NDTV need not pay tax on additional amount of Rs 22.09 crore, which the department wanted to add to its taxable income.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
