News Broadcasting
NDTV group recruits Purva Misra as chief people officer
MUMBAI: There’s change at the top at the Adani-owned NDTV group. The news organisation has roped in Purva Misra as chief people officer, replacing Gaurav Shah who headed the HR function.
Misra brings with her over 25 years of experience in human resource, business mmanagement and consulting. A notice to the Bombay stock exchange states that she has been a key leader in diverse industries like media, e-commerce, and healthcare. She has successfully managed teams across India and the Asia-Pacific region and has a proven track record in leadership development and organisational transformation.
Prior to this, she has worked as a chief human resources officer (CHRO) of India Today group and chief operating officer (COO) of India Today Media Institute and has also held various significant roles at Makemytrip.com, Max Healthcare and Hewitt Associates, wherein she has led a range of HR initiatives.
Misra holds an MBA degree from XLRI Jamshedpur and BA (Honors) in Economics from Delhi university.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
