News Broadcasting
NDTV enters e-recruitment space with ndtvjobs.com
MUMBAI: E-recruitment seems to be the catch phrase for both portal companies and news broadcasters. NDTV Ltd has entered into this market by launching a job portal– ndtvjobs.com, post the announcement of launching a slew of TV channels, including a Hindi general entertainment channel through NDTV Ventures.
This move may be an indication that the New Delhi based news broadcaster has set its’ eye on the growing internet opportunity. The new recruitment portal is in cooperation with Bangkok based Yello, the parent company of Yellojobs.com India and owner of multiple classifieds and jobs sites in South East Asia.
Television Eighteen, earlier this year, had picked up a stake in JobStreet.com India and Bharat Matrimony Group also expand its offering by adding the job portal, www.clickjobs.com.
According to an official release, NDTVjobs will simply not accept every job and every candidate. It has clearly defined criteria and is the first job site in India to do so: – only jobseekers with at least a Bachelor’s degree can register and – each job posting requires a minimum salary of Rs 1,50 lakhs per annum.
NDTVjobs uses blogs, reporting international and national news for recruiters and employers, as well as jobseekers. The training and education section is called Boot Camp and currently offers all training and educational institutes free postings of their courses.
NDTV Media CEO Raj Nayak says: “NDTVjobs.com is a critical addition to our portfolio of online resources for our viewers and subscribers – and it just fits the values and style of NDTV.”
Yello CEO and founder Andreas Koestler thinks that NDTV is the ideal partner for our new job site – and so are NDTV’s viewers. Yellojobs is about forward thinking educated individuals, who are ‘ahead of the curve’, exactly NDTV’s audience.
NDTV Media EVP Niraj Dutt says: “Yello’s competency and experience in creating a great consumer experience in running their classifieds sites in Asia was one of the keys to our partnership – we simply wanted the best for our viewers.”
The e-recruitment market in India is currently estimated at Rs 1.5 billion and likely to grow over 50 per cent year on year. There are an estimated 6.5 million online job seekers out of the 38.5 million Internet users in India. This number is expected to double in the next few years. Job portals are catching on to be the most immediate, economical and comprehensive source of fulfilling the large job requirements that employers have to offer, informs the statement.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
