News Broadcasting
NDTV and CoinSwitch Kuber announce strategic content partnership
Mumbai: NDTV and CoinSwitch Kuber have announced a strategic partnership for content in the cryptocurrency space.
The partnership will see NDTV launch exclusive crypto destinations on gadgets360.com, ndtvprofit.com, and ndtvindia.in and a brand-new show every alternate weekend on the TV news channels NDTV 24X7 and NDTV India.
The cryptocurrencies trading market has gone mainstream. More people are evaluating this asset class and there is a demand for credible and accurate information, said the statement. “Through this partnership, CoinSwitch Kuber seeks to address this demand by combining its domain expertise with NDTV’s credibility,” it added.
“All of us at NDTV are excited about this terrific new partnership with CoinSwitch Kuber. Cryptocurrency is a big and complex space to explore – and we will report on it with the rigor and credibility that NDTV is known for,” said NDTV Convergence head, Suparna Singh. “Our digital and on-air teams will work together to bring the latest cryptocurrency news and trends to an Indian audience. Young Indians are so invested in this space – and we look forward to giving them all the information they’re looking for, as also to engaging a broader audience that may not know much about this area but wants simple explainers and a clear picture of what has become a whole new way of trading.”
“Crypto has seen exponential growth over the last decade, and the sentiment is only getting stronger,” said CoinSwitch Kuber co-founder and chief executive officer, Ashish Singhal. “Every day lakhs of users are becoming first-time crypto investors, both from metros as well as the remotest corners of the country. As India’s leading crypto investment platform, it is our responsibility to provide users access to relevant information regarding this asset class. NDTV being one of India’s leading media houses will help us get our message across to everyone – from beginners to seasoned investors.”
The content will be available across all NDTV platforms including its massive social media communities.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
