Connect with us

News Broadcasting

NDTV 24×7’s new programming initiative pays off

Published

on

MUMBAI: NDTV 24×7 is now going the business way! The channel had launched a new programming initiative called 9-4 Business & News recently, wherein mostly business related news and talk shows were introduced. With the rave response that this slot got, NDTV 24×7 asserts it is now neck and neck with market leader CNBC -TV18 in competition.
The network promoted this slot via ads on their channels – NDTV 24×7 and NDTV India. Apart from this, an announcement ad in the print media was also released. While the target group is mostly the business class – the channel sent out direct mailers to corporate offices announcing the same.
At 9:55 am, a show called Opening Moves gives the viewers a commentary of the opening market session and updated the viewers with the latest corporate event, which could impact a stock. Another show called Buy or Sell aired at 11 am is targeted at middle-class investors, who call from different places across India to get updates and views from guests and analysts. At 12 pm, the channel airs a bulletin – Trends @ 12, which is a mix of both political and business capsule, which is an area of interest for a general investor in a normal household. Moneywise, at 12.30 pm it provides solutions to those looking for advice on their investment decisions ranging from stocks to mutual funds to buying insurance, houses, car loans, and also on which cars to buy.
At 1 pm, the channel airs Power Lunch, wherein political or corporate bigwigs share their views. This show is interspersed seamlessly with regular news updates. Next in line is The Factor at 2.30 pm, which gives an update on how the day’s top political news may have impacted the financial market.
With this new programming initiative, NDTV 24×7 has beaten the market leader CNBC and is running neck and neck with the same in the day part segment for the last four weeks.
According to Tam data for the last four weeks (1 August – 28 August), in the CS4+ segment for the time period 9 am to 4 pm on weekdays, while in the beginning of August, CNBC was ahead with a channel share of 40.4 per cent, towards the end of the month, NDTV 24×7 managed to break the ice and commanded the same channel share as CNBC – that of 33.3 per cent.
Week Beg
1 Aug
8 Aug
15 Aug
22 Aug
NDTV 24×7    34 %    39 %    32.6 %    33.3 %
CNBC TV18    40.4 %    31.7 %    27.9 %    33.3 %
CNN    2.1 %    2.4 %    2.3 %    2.6 %
Headlines Today    17 %    17.1 %    27.9 %    23.1 %
BBC World    6.4 %    9.8 %    9.3 %    7.7 %
100 %    100 %    100 %    100 %
Also, a whole lot of new advertisers have come on board on NDTV 24×7 during the 9 – 4 slot, apart from some old ones. Some of the brands that advertise in the business and news slot are – Tata Motors, Ford, Samsung, LG, Nokia, IndiaBulls, Tata AIG, Samsung, Shoppers Stop, Hutch, Titan, Standard Chartered Bank, Ford and many more.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News Broadcasting

Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world

Policymakers and corporate heavyweights gather to map supply chains, energy security and markets

Published

on

MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.

The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.

M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.

Advertisement

The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.

Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.

The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.

Advertisement

At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.

Continue Reading

Advertisement News18
Advertisement All three Media
Advertisement Whtasapp
Advertisement Year Enders

Indian Television Dot Com Pvt Ltd

Signup for news and special offers!

Copyright © 2026 Indian Television Dot Com PVT LTD