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NBCUniversal invests $200 million in Buzzfeed

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MUMBAI: NBCUniversal is stepping up on its digital play. After recently investing $200 million in digital company Vox Media, the company has now made a $200 million equity investment in BuzzFeed, the technology-driven global media company. 

 

“BuzzFeed has built an exceptional global company that harmonizes technology, data and superior editorial abilities to create and share content in innovative ways. They reach a massive, loyal audience and have proven to be among the most creative, popular and influential new media players. We are pleased to be making this investment and for our companies to partner and work together,” said NBCUniversal CEO Steve Burke.

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“It’s a fascinating time for the media industry; social, mobile, digital, and broadcast platforms are converging to create new opportunities to connect with global audiences, and we’re excited to partner with NBCUniversal to combine our respective strengths to build the future of news and entertainment,” said BuzzFeed founder and CEO Jonah Peretti.

 

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As part of the investment, the companies will also explore strategic partnerships across both organizations in the coming months.

 

BuzzFeed and NBCUniversal will be great strategic partners and we both have a lot to offer the other. We look forward to collaborating on television content, movies, the Olympics, and joint partnerships with ad agencies and brands,” said Buzzfeed executive chairman Kenneth Lerer.

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English Entertainment

Ellison takes his Paramount-Warner Bros case straight to theater owners

The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting

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CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.

The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.

“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”

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It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.

Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.

He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.

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“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”

Fine words. The regulators, however, will have the last one.

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