iWorld
Nannditaa Kothari joins DigiflixTV as chief operating officer
Mumbai: Inception Media’s creative director Nannditaa V Kothari has joined OTT and short video platform DigiflixTV as chief operating officer.
A vastly experienced professional in creative and business processes in commercial, television and feature film production, Kothari has previously worked with media companies like Big Magic, Viniyard Films, Shashi Sumeet Productions, Endemol among others. She has been instrumental in revamping the programming of the channels as per the audience demand.
At Inception Media, She produced shows like “Khaki,” “The Reunions,” “Crime Alert.” She also produced shows for Big Magic, “Ullu,” Gujarati film “The Reunion,” to name a few.
“I have joined DigiFlix with a vision to provide wholesome entertainment – where the entire family can sit together and watch a show on an OTT platform. Our platform will have shows of all genres and with DigiFlix we want to give a fresh perspective to OTT content,” stated Nannditaa Kothari. “So far a certain kind of content has taken precedent and we plan to change that and address the masses in doing so. A large chunk of the TV audience has been neglected or rather overlooked, those are the audience that we want to cater to,” she added.
iWorld
Instagram Edits marks one year with 130 plus new features
Launched April 22, 2025, app adds teleprompter, ideas hub, weekly updates
MUMBAI: From rough cuts to smart edits, Instagram’s in-house creator tool has quietly been polishing its own story, one feature at a time. Instagram Edits, launched on April 22, 2025, has completed a year in the market with more than 130 features added since debut, reflecting a steady push to evolve into an all-in-one content creation platform.
Developed by Meta in collaboration with creators, the app was initially rolled out with a basic toolkit, with product development continuing post-launch through weekly updates shaped by user feedback. According to Brett Westervelt, who leads the Edits team, the approach has been iterative build, test, refine, repeat.
Over the past 12 months, the platform has focused on simplifying core editing tasks such as trimming, captioning, and audio-visual adjustments. Among the additions is an in-app teleprompter, designed to help users record content more seamlessly, alongside tools for script reading and voiceovers.
But Edits is no longer just about cutting clips. The app has expanded into the ideation phase with an “Ideas” hub, allowing users to store references such as saved reels, audio clips, and notes. It also offers personalised recommendations, comment insights, and automated prompts to help creators plan content more efficiently.
On the community front, the platform has introduced creator-led templates and educational tools, enabling users to explore and adapt project files to learn editing techniques. The next phase is expected to deepen this ecosystem, with more advanced templates and collaborative sharing features in the pipeline.
Looking ahead, Meta plans to roll out enhancements including bilingual captioning, advanced colour grading, and speed control tools, alongside greater customisation options that allow users to tailor workflows and interface layouts.
As short-form video continues to dominate digital consumption, Edits appears to be positioning itself not just as a tool, but as a creator companion, one that’s learning, quite literally, on the job.
