iWorld
“My Haul Store employs advanced technologies to enhance brand visibility and engagement” Abhishek Vyas
Mumbai: My Haul Store (MHS) was established in 2020 with a clear vision: to redefine the landscape of content creation and influencer marketing. With a vast network of over 100,000 influencers associated with the company, the company has demonstrated its ability to connect brands with the right influencers on YouTube, Instagram, Facebook, and LinkedIn, proving to be a driving force in reaching niche audiences effectively and elevating their marketing strategies to reach wider audiences.
The company is also known for its collaborations with prominent brands such as Amazon, Bajaj, Godrej, Rupa, Mamaearth, Ghadi, and Country Delight have further solidified My Haul Store’s position as a top player in the influencer marketing industry. These collaborations have resulted in the generation of substantial revenue of 60 Crore in FY, showcasing the company’s strong position in the market.
At the heart of MHS’s endeavors lies a deeply ingrained mission: to nurture and propel businesses to success while fostering personal growth and development within its team. This mission is complemented by a visionary outlook, which seeks to make a meaningful impact on society by generating one crore direct employments.
Indiantelevision.com caught up with My Haul Store founder & CEO Abhishek Vyas where he gave a deeper understanding into their marketing strategies, their creativity, collaboration and moreee… .
Edited excerpts
On My Haul Store tailoring its influencer marketing solutions to meet the unique needs of each client
My Haul Store’s personalized influencer marketing solutions stand out for their bespoke approach tailored to each client’s needs. By understanding the unique identity, target audience, and objectives of the brand, MHS ensures that influencer partnerships are not only aligned but also optimized for maximum impact. Whether it’s boosting brand awareness, driving sales, or launching a new product, their 24/7 service ensures continuous support and guidance throughout the campaign.
On technologies you have implemented to enhance brand visibility and engagement through influencer marketing
Leveraging a robust network of over 20,000 influencers, My Haul Store employs advanced technologies to enhance brand visibility and engagement. Through data analytics and AI algorithms, they match brands with the most suitable influencers whose audience demographics and interests align seamlessly. This strategic approach ensures authentic brand affinity and drives brand awareness, leading to increased customer acquisition for their clients.
On your commitment to personal growth and societal progress translates into its business practices and collaborations with influencers and brands
My Haul Store’s commitment to personal growth and societal progress is reflected in its business practices and collaborations with influencers and brands. They prioritize working with influencers who share their values of inclusivity, diversity, and sustainability, fostering partnerships that contribute positively to social causes and community empowerment. By nurturing a culture of collaboration and mentorship, MHS ensures that both brands and influencers thrive in an environment that promotes mutual respect and shared success.
On sharing insights into your organization’s culture and fostering creativity, collaboration, and excellence among team members
The organizational culture at My Haul Store is characterized by creativity, collaboration, and excellence. Team members are encouraged to think innovatively and explore new ideas, fostering a culture of continuous learning and experimentation. Cross-functional collaboration is key, with teams from different departments working seamlessly together to ideate, execute, and optimize campaigns. Recognizing and rewarding excellence is ingrained in their culture, ensuring that team members are motivated to deliver exceptional results for their clients.
On future trends MHS anticipate in the influencer marketing industry
As one of the leading influencer marketing agencies in India, My Haul Store is constantly anticipating and adapting to future trends in the industry. They foresee the continued rise of micro-influencers and niche communities, and are expanding their network to include these valuable segments. Additionally, they are exploring innovative formats such as live streaming and interactive content to drive deeper engagement and foster meaningful connections between brands and consumers. By staying agile and proactive, My Haul Store is poised to remain at the forefront of influencer marketing and deliver measurable results for their clients.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
