iWorld
“My Haul Store employs advanced technologies to enhance brand visibility and engagement” Abhishek Vyas
Mumbai: My Haul Store (MHS) was established in 2020 with a clear vision: to redefine the landscape of content creation and influencer marketing. With a vast network of over 100,000 influencers associated with the company, the company has demonstrated its ability to connect brands with the right influencers on YouTube, Instagram, Facebook, and LinkedIn, proving to be a driving force in reaching niche audiences effectively and elevating their marketing strategies to reach wider audiences.
The company is also known for its collaborations with prominent brands such as Amazon, Bajaj, Godrej, Rupa, Mamaearth, Ghadi, and Country Delight have further solidified My Haul Store’s position as a top player in the influencer marketing industry. These collaborations have resulted in the generation of substantial revenue of 60 Crore in FY, showcasing the company’s strong position in the market.
At the heart of MHS’s endeavors lies a deeply ingrained mission: to nurture and propel businesses to success while fostering personal growth and development within its team. This mission is complemented by a visionary outlook, which seeks to make a meaningful impact on society by generating one crore direct employments.
Indiantelevision.com caught up with My Haul Store founder & CEO Abhishek Vyas where he gave a deeper understanding into their marketing strategies, their creativity, collaboration and moreee… .
Edited excerpts
On My Haul Store tailoring its influencer marketing solutions to meet the unique needs of each client
My Haul Store’s personalized influencer marketing solutions stand out for their bespoke approach tailored to each client’s needs. By understanding the unique identity, target audience, and objectives of the brand, MHS ensures that influencer partnerships are not only aligned but also optimized for maximum impact. Whether it’s boosting brand awareness, driving sales, or launching a new product, their 24/7 service ensures continuous support and guidance throughout the campaign.
On technologies you have implemented to enhance brand visibility and engagement through influencer marketing
Leveraging a robust network of over 20,000 influencers, My Haul Store employs advanced technologies to enhance brand visibility and engagement. Through data analytics and AI algorithms, they match brands with the most suitable influencers whose audience demographics and interests align seamlessly. This strategic approach ensures authentic brand affinity and drives brand awareness, leading to increased customer acquisition for their clients.
On your commitment to personal growth and societal progress translates into its business practices and collaborations with influencers and brands
My Haul Store’s commitment to personal growth and societal progress is reflected in its business practices and collaborations with influencers and brands. They prioritize working with influencers who share their values of inclusivity, diversity, and sustainability, fostering partnerships that contribute positively to social causes and community empowerment. By nurturing a culture of collaboration and mentorship, MHS ensures that both brands and influencers thrive in an environment that promotes mutual respect and shared success.
On sharing insights into your organization’s culture and fostering creativity, collaboration, and excellence among team members
The organizational culture at My Haul Store is characterized by creativity, collaboration, and excellence. Team members are encouraged to think innovatively and explore new ideas, fostering a culture of continuous learning and experimentation. Cross-functional collaboration is key, with teams from different departments working seamlessly together to ideate, execute, and optimize campaigns. Recognizing and rewarding excellence is ingrained in their culture, ensuring that team members are motivated to deliver exceptional results for their clients.
On future trends MHS anticipate in the influencer marketing industry
As one of the leading influencer marketing agencies in India, My Haul Store is constantly anticipating and adapting to future trends in the industry. They foresee the continued rise of micro-influencers and niche communities, and are expanding their network to include these valuable segments. Additionally, they are exploring innovative formats such as live streaming and interactive content to drive deeper engagement and foster meaningful connections between brands and consumers. By staying agile and proactive, My Haul Store is poised to remain at the forefront of influencer marketing and deliver measurable results for their clients.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
